In a world where safety is a top priority, TRUalert offers a modern, proactive solution to personal security. Whether you’re commuting after dark, traveling alone, or managing an emergency, TRUalert connects you with real-time help through SMS, providing peace of mind wherever you are.
Gone are the days of relying on GPS tracking or crime maps. With a simple workflow powered by Noonlight, TRUalert puts real help within reach—discreetly and securely.
Crime and Emergency Response: Key California Statistics Every Resident Should Know
California’s evolving public safety needs and criminal justice policies highlight these trends, impacting both individuals and families. The statistics below focus on gaps in emergency response, especially in areas with rising retail theft, violent crime incidents, and community-based safety programs. Such statistics underline the importance of accessible security solutions like TruAlert
California Crime Statistics on Emergency Response Challenges
- Increased Violent Crime Incidents: Violent crime, including assaults, accounted for 41% of reported violent incidents in 2022, with a significant drop in arrests compared to prior years, reflecting limitations in emergency response due to fewer available resources. (Resource: KQED)
- Rising Organized Retail Crime and Violent Theft: Organized retail crime, such as theft accompanied by aggression, has seen a rise, with 8 out of 10 retailers reporting increased violence. This uptick highlights the individuals in public settings where emergency response is often delayed. (Resource: KQED)
- Low Clearance Rates for Shoplifting and Misdemeanor Crimes: In 2022, only 6.6% of reported thefts led, down from 15% in 2013. This decline is partly due to fewer resources for lower-priority calls, leaving some incidents unresolved and communities vulnerable. (Resource: KQED)
- Emergency Response for Homeless and Mental Health Crises: Programs like Oakland’s MACRO initiative aim to address non-violent emergencies but struggle to meet demand, indicating gaps in response for incidents involving mental health crises. (Resource: KQED , Governor of California)
How TRUalert’s Emergency Response Works
TRUalert’s new workflow is simple, fast, and private:
- Press the emergency button in the app.
- You’ll receive a notification to expect an SMS from our trusted dispatch partner, Noonlight.
- The entire conversation happens via SMS or phone call—no need to stay in the app.
- Once the situation is resolved, a follow-up report is added to your app history.
Got Everything form modal
Emergencies can happen in any setting, and having immediate access to on-demand security or emergency response can make all the difference. From minor incidents to serious threats, there are many scenarios where individuals and families benefit from quick, professional assistance. Below is a list of situations where accessing real-time help
- Medical Emergencies in Public: Whether at a park, mall, or school, sudden health issues like fainting or severe allergic reactions call for immediate assistance to stabilize the situation until medical help arrives.
- Stranded or Lost in Unfamiliar Locations: When traveling, especially in unfamiliar or remote locations, getting lost or stranded without assistance can be risky, particularly at night or in areas without cell service.
- Encountering Suspicious Individuals or Threatening Behavior: In situations where someone feels they are being followed or witnesses suspicious behavior, accessing an emergency response quickly can prevent escalation.
- Natural Disasters or Environmental Hazards: During sudden events like earthquakes, wildfires, or floods, families often need guidance on safe exits or instructions on protective measures.
- Late-Night Travel in Unfamiliar Areas: Walking through dimly lit or unfamiliar neighborhoods at night can feel unsafe, and on-demand security can provide reassurance or even escort services in certain areas.
- Accidents and Roadside Emergencies: When a car breaks down or an accident occurs on a deserted road, having access to immediate help reduces vulnerability to further incidents.
- Child Safety in Busy Public Spaces: Parents in crowded places like amusement parks or festivals may need instant security support if a child goes missing or appears at risk.
- Domestic Disputes or Home Intrusions: For those experiencing immediate threats from a break-in or heated domestic dispute, contacting security professionals directly can help manage the situation until police arrive.
- Witnessing a Crime: Reporting a crime in progress, such as a theft or assault, is safer and more efficient with immediate on-demand security or emergency response.
- Animal Encounters in Rural Areas: People living near wildlife habitats or hiking in rural locations may encounter animals, and access to emergency support can prevent dangerous interactions.
Key Features of TRUalert’s Emergency Response
-
- Emergency Button
One-tap SMS-based dispatch to Noonlight emergency professionals. - Safety Pulse
Stay informed with a real-time community feed. Users report incidents in their area, share safety updates, and stay aware of nearby risks. - Follow-Up Reports
Each emergency alert includes a written summary—perfect for personal reference, insurance claims, or incident reports. - Multi-User Access
Each subscription includes up to 2 additional users, ideal for families or roommates who want to stay protected together.
- Emergency Button
Flexible and Affordable Subscription Options
Annual Guardian
$99.90
$129.99
- Annual payment due upon using the 3rd ALERT or at the 12-month mark, whichever comes first
- Follow-up reports provided for each ALERT response
- Reports can be used for police reports, insurance claims, work absence documentation, etc.
- 1 main user, with the option to add 2 additional users
- Automatic renewal on the anniversary date
- Follow-up reports provided for each ALERT response
- Reports can be used for police reports, insurance claims, work absence documentation, etc.
- 1 main user, with the option to add 2 additional users
- Automatic renewal on the anniversary date
All emergency interactions are handled via SMS, ensuring fast, private, and reliable support when it matters most.
TRUalert: Real Support, Real Fast
With TRUalert, you’re never alone in an emergency. Whether you’re dealing with a late-night scare, suspicious activity, or a stressful situation, help is just a tap—and a text—away.
Download TRUalert today and take control of your safety. Stay informed, connected, and protected—wherever life takes you.
